the

Road.

Sound’s simple doesn’t it? And yet, people; our children, parents, brothers and sisters, cousins, our families are being killed everyday because they weren’t seen by an operator of a motor vehicle. We can do something about this before the fact.

Ronald Moore

Founder

Ron is a seasoned executive with extensive experience in bringing new concepts and technology to the market and a lifelong avid cyclist. After nearly four decades in business in Silicon Valley, Ron has excelled as a Senior Project Manager with Siemens, as a Business Development Executive with numerous venture funded start ups, as a VP of Channel Management across a variety of technology services software and product offerings. Ron has founded roadar™ to make the world of cycling, walking and driving a safer place for all.